Strings · Jun 1, 2017 PARADIGM Strings Review/Demo Roundup Reviews and demos of our recently released PARADIGM guitar strings have been pouring in, and the reception has been great. We've put together a collection of re... Read full article
Strings · Apr 4, 2017 PARADIGM Is Available Now It's official: our new PARADIGM electric and acoustic strings - the most advanced guitar strings known to man - are on sale now! PARADIGM strings feature superi... Read full article
Strings · Mar 31, 2017 The Top Six Things We Learned From Watching Ernie Ball: String Theory Featuring Dustin Kensrue of Thrice Dustin Kensrue, singer and guitarist for Orange County post-hardcore band Thrice in addition to being an accomplished solo performer, has evolved significantly... Read full article
Interesting · Mar 25, 2017 PARADIGM: Corrosion Resistance Our new PARADIGM electric and acoustic guitar strings are revolutionary for a number of reasons. Not only are they break-resistant and moisture repellent, featu... Read full article
Music · Mar 23, 2017 The Top Six Things We Learned From Watching Ernie Ball: String Theory Featuring Bobb Bruno of Best Coast Bobb Bruno, guitarist for duo Best Coast, has found inspiration across various genres of music. Read full article
Interesting · Mar 10, 2017 Ernie Ball PARADIGM Guitar Strings Are Stronger Than: Everyone Our new PARADIGM electric and acoustic strings - the most advanced guitar strings known to man - are available now for pre-order. PARADIGM strings feature super... Read full article
Interesting · Mar 7, 2017 How To Avoid Breaking Guitar Strings Just like rules, guitar strings were made to be broken. It's an unfortunate fact of life when you're a guitarist or bassist. Broken strings are bad for a number... Read full article
Interesting · Mar 2, 2017 The Top Six Things We Learned From Watching Ernie Ball: String Theory Featuring Shavo Odadjian of System Of A Down Shavo Odadjian, bassist for GRAMMY Award-winning metal band System Of A Down, is a true renaissance man. In addition to his bass duties with SOAD, he's also an... Read full article
Interesting · Feb 28, 2017 The Top Ten Products You Didn't Know We Make We're well known for making a wide variety of high-quality items, from guitar and bass strings to pedals, straps and more. What you may not know is that we make... Read full article
Interesting · Feb 24, 2017 The Top Six Things We Learned From Watching Ernie Ball: String Theory Featuring Joe Bonamassa Joe Bonamassa is widely regarded as one of the top tier blues and rock players to date, bringing a breath of fresh air to the blues with his laser precision tec... Read full article
Music · Feb 17, 2017 The Top Six Things We Learned From Watching Ernie Ball: String Theory Featuring Butch Walker Butch Walker joined us last year for an episode of our web series, Ernie Ball: String Theory. As usual, the episode is filled with moments of insight into the g... Read full article
Art · Feb 15, 2017 The Top Six Things We Learned From Watching Ernie Ball: String Theory Featuring Justin Chancellor Justin Chancellor, bassist for the notoriously media-silent band Tool, recently sat down with us for an episode of our web series, Ernie Ball: String Theory. Th... Read full article